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“I think one of the hardest things is probably identity,” says Mahoney, co-founder and CEO of Spare Parts & Gasoline, in a sit-down interview with Digital Journal at Inventures 2025.
Mahoney talks about Life After BigCo, the grassroots community he helped build after major layoffs in Alberta’s oil and gas sector. He shares why so many people blur their identity with their job and how new industries benefit when experienced talent finds the confidence to start again.
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